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Visit SecureRF at the Auto-ID & Sensing Solutions Expo on March 28, 2012 in Cambridge, MA.

Contributed by Joanne C. Kelleher

The MIT Enterprise Forum of Cambridge has a Near Field Communications cluster special interest group. Their next event, being held with the RFID, Auto-ID & Sensing cluster, is the Third Annual Auto-ID & Sensing Solutions Expo on March 28, 2012 at the MIT Media Lab in Cambridge, MA.

SecureRF is one of 40+ exhibitors.  We will be demonstrating Veridify™, an authentication and anti-counterfeiting solution based on Near Field Communication (NFC) technology that quickly validates products through an easy-to-use smartphone application. Veridify’s secure NFC tag enables consumers and commercial users to confirm an item’s identity and optionally retrieve or collect additional data from Veridify’s cloud computing platform, using just a smartphone.  Learn more about Veridify.

Here is the agenda for the event:

4:00PM – Exhibits Open
40+ Tabletop Exhibits demonstrate how NFC and RFID offer compelling solutions that empower consumers, caregivers, retailers and the enterprise.

4:30-6:00PM – Panel: NFC Meet the Internet of Things looks at the synergy between RFID and NFC — contactless data interchange for mobile phones — in applications ranging from retail to healthcare.

6:30-8:00PM – Panel: Internet of Things: Two co-founders of MIT’s Auto-ID Center, where “The Internet of Things” was invented, look back at how far the technology has come and where it is headed.

9:00pm- - Meet for Drinks

I attended the MIT Enterprise Forum’s second NFC cluster meeting – NFC In Smartphones Transforms Healthcare – in February 2012 and was impressed by how much information was packed into the session.  My insights and links to the slides are at http://www.securerf.com/RFID-Security-blog/?p=437

We hope to see you the MIT Enterprise Forum’s March 28 event, over 400 people are expected.  Register now at http://www.mitforumcambridge.org/events/auto-id-sensing-solutions-expo/.

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Posted in anti-counterfeiting, authentication, Near Field Communication

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