Contributed by Joanne C. Kelleher
MEF is global trade organization for companies wishing to monetize their goods, services and digital products via the mobile connected device. Earlier in the year they released their top 10 predictions for 2012 around mobile content and commerce. I was pleased to see that their top 3 predictions overlap with the interests of SecureRF:
1. NFC: 2012 will be the year that the industry ‘gets’ NFC and there will be increased investment with some spectacular trials, but it will fail to have a significant commercial impact.
2. Security: Regulators worldwide will be brought face-to-face with the security challenges of in-app billing, and new regulations will emerge.
3. Privacy: As Smartphones and mobile connected devices continue to become more widespread, increasingly complex and diverse attitudes towards privacy will cause chaos in the industry.
It will be interesting to see if they are correct that NFC “will fail to have a significant commercial impact” in 2012. I am feeling more optimistic about the activity related to NFC this year.
For example, in mid-December 2011, IMS Research reported that “the number of Near Field Communications (NFC)-enabled phones shipped in 2011 totaled 35 million globally” and they forecast “that significant market events and the enablement of other cellular handsets will drive that number to nearly 80 million by the end of 2012.”
With that many NFC-enabled phones, there will be firms who will create goods, services and digital products that incorporate that technology.
View the full list at MEF reveals Top 10 Predictions for 2012.